Amazon’s 10 Years in India

Over the past decade, Amazon has made significant strides in the Indian market, transforming the e-commerce platform and revolutionising the way people shop. As the company celebrates its 10th anniversary in India, it is worth highlighting the remarkable achievements that have shaped its journey.

With a staggering number of sellers, a thriving ecosystem of digitised small and medium-sized businesses (SMBs), and impressive export figures, Amazon has not only bolstered its presence but has also contributed to the growth of the Indian economy.

In this report, we delve into the key milestones and accomplishments that define Amazon’s successful decade in India. Before Diving into it, first know the journey of Amazon in India over the past 10 years.

Amazon’s Journey In India

Amazon’s entry into the Indian market in 2013 marked the beginning of a transformative journey that would reshape the country’s e-commerce landscape. Over the past 10 years, Amazon India has navigated challenges, seized opportunities, and left an indelible mark on the economy and consumers.

Let’s embark on a captivating exploration of Amazon’s journey and the key milestones that have defined its remarkable decade in India.

Establishing a Foothold

In June 2013, Amazon made its official foray into India with the launch of Amazon. in, an online marketplace that offered a wide range of products across various categories. Recognizing the immense potential of the Indian market, the company began by focusing on building infrastructure, enhancing logistics, and ensuring a seamless customer experience.

Expanding the Seller Ecosystem

Amazon’s success in India can be attributed to its relentless efforts to empower local sellers and small businesses. The company introduced programs such as Fulfilment by Amazon (FBA) and Seller Flex, which provided sellers with access to Amazon’s robust logistics network and streamlined order fulfilment. These initiatives played a crucial role in expanding the seller ecosystem and attracting a diverse range of sellers, including artisans, craftsmen, and traditional entrepreneurs.

Innovating for Indian Consumers

Understanding the unique needs and preferences of Indian consumers, Amazon online shopping India introduced innovative initiatives to cater to the local market. It launched programs like Amazon Pay, enabling customers to make digital payments seamlessly, and Amazon Prime, offering exclusive benefits such as free and fast delivery. Additionally, Amazon introduced localised features, including vernacular language support, to enhance the Amazon shopping experience for customers across different regions of India.

Focus on Digital Inclusion and Empowerment

A significant aspect of Amazon’s journey in India has been its commitment to digital inclusion and empowering local communities. Through initiatives like Amazon Saheli and Amazon Karigar, the company has supported women entrepreneurs, artisans, and weavers, enabling them to access a nationwide customer base and preserve traditional crafts. By fostering partnerships and providing training and resources, Amazon has played a vital role in uplifting these communities and fostering socio-economic growth.

Driving Job Creation and Economic Growth

Amazon’s expansion in India has had a far-reaching impact on job creation and the overall economy. The company has invested in building a robust infrastructure, including fulfilment centres and last-mile delivery networks, resulting in the generation of thousands of direct and indirect employment opportunities.

Furthermore, Amazon’s partnerships with local manufacturers and sellers have stimulated ancillary industries, contributing to economic growth and development in various regions across the country.

Now Amazon Is A Trend In India

In the current digital era, whenever it comes to shopping amazon is people’s first choice. Whenever you desire something, you open the Amazon application, search for the product, order it, and here it is on your doorstep.

So, after knowing Amazon’s journey let’s read about what it is today.

Empowering Sellers: 12 Lakh Strong

Amazon’s commitment to empowering small sellers has been the cornerstone of its success in India. In just 10 years, the e-commerce giant has provided a platform for a whopping 12 lakh (1.2 million) sellers, enabling them to reach a vast customer base and expand their businesses exponentially. By offering easy access to a pan-India market, streamlined logistics, and robust seller support programs, Amazon has become a catalyst for entrepreneurial growth and economic opportunity.

Fueling Digital Transformation: 40 Lakh Digitized SMBs

One of Amazon’s significant contributions to the Indian economy is its role in digitising small and medium-sized businesses (SMBs). Through its various initiatives, including Amazon Saheli and Amazon Karigar, the company has boarded an impressive 40 lakh (4 million) digitised SMBs onto its platform. This digital transformation has enabled these businesses to leverage the power of e-commerce, expand their customer reach, and compete on a national and even global scale. Amazon’s commitment to fostering digital inclusion has empowered artisans, weavers, and local entrepreneurs to preserve traditional crafts and thrive in the digital era.

Driving Exports: $5 Billion Milestone

Amazon’s impact extends beyond domestic boundaries, with Indian sellers leveraging the platform to tap into global markets. In a significant achievement, Amazon India’s online shopping has facilitated exports worth a remarkable $5 billion, showcasing the prowess of Indian entrepreneurs on the international stage.

By providing a seamless export infrastructure, access to a global customer base, and tools for cross-border trade, Amazon has played a pivotal role in boosting India’s export ecosystem and positioning it as a key player in the global e-commerce landscape.

Fostering Job Creation and Economic Growth

The growth of Amazon’s operations in India has not only empowered sellers and businesses but has also created a ripple effect on the job market and overall economic growth. The company has generated numerous direct and indirect employment opportunities, ranging from logistics and warehousing to technology and customer support.

Additionally, Amazon’s investments in building a robust infrastructure, including fulfilment centres and last-mile delivery networks, have contributed to the growth of allied industries and spurred economic development in regions across the country.


As Amazon marks a decade of operations in India, its impact on the e-commerce landscape, small businesses, and the overall economy is truly remarkable. With 12 lakh sellers, 40 lakh digitised SMBs, and $5 billion in exports, Amazon’s journey in India exemplifies a commitment to empowering sellers, driving digital transformation, and fostering economic growth.

Looking ahead, Amazon’s continued investments and innovation are poised to further accelerate India’s digital economy, create new opportunities, and empower millions more small businesses and entrepreneurs.

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