Hey there, fellow Facebook enthusiasts! We’ve got some thrilling news to share with you today that will make your time on this popular social media platform even more enjoyable. Facebook has just rolled out a fantastic new feature called “Engaged View,” and we couldn’t be more thrilled to tell you all about it!
Engaged-View is a non-click conversion attribution that tracks conversions that take place after a viewer converts within 24 hours after watching a sizable section of a skippable video ad. It provides you with a new way to measure the performance of your video ads and, when used alongside click-through and view-through, helps you gain a better understanding of the actions someone takes before a conversion.
You can only apply Engaged-View to skippable video inventory, and campaigns not using video assets will not have access to Engaged-View reporting.
There are plenty of reasons why Engaged View has us all excited:
- More Immersive Experience: Engaged-View brings content to life in a way that makes you feel like you’re right there in the moment. It’s like having a personal, up-close encounter with the content you love.
- Time-Saving: No more opening new tabs or going back and forth to explore content. Engaged-View saves you time and makes your Facebook journey smoother.
- Easier Reading: Lengthy posts and articles are now more manageable with the scrollable pop-up window. Say goodbye to endless scrolling!
- Engagement Boost: For content creators, Engaged-View opens up new possibilities to captivate their audience. It allows them to showcase their work in a more interactive and captivating way.
- Discover New Interests: Engaged-View encourages exploration. You might find yourself discovering new interests by engaging with content more closely.
Engaged-View attribution occurs when a user sees at least 97% of a skippable video ad or plays it for ten seconds (if the video is less than ten seconds). Additionally, the person watching the video must convert to your advertising objective within 24 hours. This solution allows Meta to attribute the conversion to the video ad campaign.
For instance, let’s consider Maron’s experience: She comes across a video ad promoting an on-demand yoga class while browsing through Instagram Stories. Rather than skipping to the next story, she engages with the ad and plays it for more than ten seconds. The following day, after recalling the video, she decides to sign up for the on-demand yoga class.
In this instance, Maron’s conversion will be credited to the campaign as an Engaged-View conversion because she signed up for the yoga class the following day.
To set up your video ad campaign using the Engaged-View window as your attribution setting in Meta Ads Manager, follow these simple steps:
- Create a new campaign in Meta Ads Manager and choose one of the following campaign objectives: Sales, Leads, or Engagement.
- Give your campaign a name and select the appropriate categories. Click Next to proceed.
- Choose “Website” as the conversion location, and make sure to fill in all the additional required fields.
- Make sure “View-through” is enabled under “Delivery and Optimisation,” which can be found further down. This step is necessary to select Engaged-View as your attribution setting.
- Under “Cost per Result Goal,” click on the “Show more options” tab.
- Locate the “Attribution Setting” section, and click the edit button next to it. Then select “Engaged-View Window” from the drop-down menu.
- From the drop-down menu, select “1-day” as the option for the Engaged-View window.
- After selecting all the additional settings for your video ad campaign, click “Publish” to launch your campaign. Now, your video ad campaign will be utilizing the Engaged-View window as your attribution setting.
By following these steps, you’re all set to launch an effective video ad campaign with Engaged-View attribution, allowing you to gain valuable insights into your audience’s interactions with your content.
Facebook’s Engaged View is a game-changer in the world of social media. It transforms the way we interact with content, making it more engaging and enjoyable. Whether you’re a passionate content consumer or an enthusiastic creator, this feature has something exciting to offer to everyone.
So, what are you waiting for? Update your app, log in to Facebook, and start exploring Engaged-View. Trust us; you won’t be disappointed!